itel, the global leading smart life brand committed to providing affordable and good-quality consumer electronic products, is thrilled to announce a monumental shift in its rebranding logo and brand identity, and rewriting the playbook on which means to live the smart life.

As part of our commitment to cater to the technological needs of underserved markets and enhance the quality of life for consumers in emerging economies, we have undergone a remarkable rebranding initiative. This evolution marks a significant turning point in the brand’s history, introducing a fresh, modern outlook while staying true to its core mission.

Out with the old and in with the new!

itel’s revamped logo, designed by DesignStudio, the global design team based in Australia, symbolizes a youthful, energetic, and forward-looking approach. This change overturns the solidified perception of the old logo, although the iconic speech bubble retains, symbolizing the brand’s commitment to communication and connectivity. The vibrant magenta hue in the new logo evokes a positive and youthful vibe. The consistent forward slanted angle throughout the logo symbolizes itel’s future focus to empower and support communities through its products and services it offers.

Founded 16 years ago, itel has remained steadfast in its commitment to understanding the unique needs of users and using technological advancements to provide smart life technology products. Evolving from a mobile phone brand into a comprehensive "smart life" brand, itel has given rise to a diverse brand ecosystem that caters to various consumer needs. Now, itel is offering a diverse range of products that includes smartphones, accessories, personal care products and home appliances, aiming to provide eco-system service help customers in emerging markets engage a better life.

Today, itel continues to hold its prominent position in the industry, including being ranked as the Global No.1 in feature phone category and the Global No.1 smartphone brand under $75, according to IDC sales data in 2023Q2. “Innovation is not about changing for the sake of change. It's about evolving to meet the ever-evolving needs of our consumers. itel’s rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets.