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Effective Co-branding Partnerships Between itel and Vodacom in DRC

Congolese | Nov 06,2022

Aiming to promote itel smart life products, itel DRC and Vodacom DRC team have been working co-branding together for more than 2 years and established a solid relationship based on a B2B agreement.

Now the consumers of the itel brand benefit from the purchase of smartphones with free Vodacom Sim card, which after installation, allows them to benefit from free Gigs internet spread over 4 months. Through this partnership, itel and Vodacom wish to obtain a positive impact on the market share increase of itel Smartphones, but also aim to let more consumers to enjoy the network services provided by Vodacom via itel smartphones.

This year on 15th Oct, itel family new product launch event was co-branding organized by itel DRC and Vodacom DRC. Vodacom, as one of the important operator partners, accompanied itel team in terms of providing connective and branding help, such as providing with free wifi support on the place of the event, supporting itel with billboards, TVC and digital advertisements.

Following this, during the itel Family new product launch, itel DRC team decided to honor Vodacom for its frank collaboration, good business climate and its team spirit by presenting it with the certificate of itel DRC Best Business Partner.

According to Kent Mikenyi EHOD, Brand Management & Trade Market of Vodacom DRC at this ceremony, itel is the ideal partner to extend telecom connectivity across our country, "The world is becoming more and more connected. It’s important to have not only reliable smartphones, but also other connective smart life products. So this collaboration between itel and Vodacom is super necessary and vital. For Vodacom, we always need to ensure we have partnerships with those companies who have devices, but also ensure that those devices are accessible and adapted to the big number of Congolese people, such as itel, ” he stated.

In 2023, itel DRC and vodacom DRC will announce a bigger collaboration targeting itel family products with a single objective of Enriching the Life of Consumers. Vodacom DRC team promises to facilitate the interconnection of itel products, to develop a vast promotional campaign itel x Vodacom on the marketing items, branding CSR and many other beneficial actions for the Congolese citizens. itel and Vodacom customers will benefit more and enjoy a better daily life with new technological experience offered by the two leading telecom and mobile brands in DRC!

About itel

Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products. In 2022, it ranked No.1 Global Smartphone brand under $100 and No.1 feature phone brand according to IDC Worldwide Mobile Phone Tracker, 2Q, 2022.