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<\/p>\r\nitel, the global leading smart life brand committed to providing affordable and good-quality consumer electronic products, is thrilled to announce a monumental shift in its rebranding logo and brand identity, and rewriting the playbook on which means to live the smart life.<\/p>\r\n
As part of our commitment to cater to the technological needs of underserved markets and enhance the quality of life for consumers in emerging economies, we have undergone a remarkable rebranding initiative. This evolution marks a significant turning point in the brand\u2019s history, introducing a fresh, modern outlook while staying true to its core mission.<\/p>\r\n
Out with the old and in with the new!<\/p>\r\n
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itel\u2019s revamped logo, designed by DesignStudio, the global design team based in Australia, symbolizes a youthful, energetic, and forward-looking approach. This change overturns the solidified perception of the old logo, although the iconic speech bubble retains, symbolizing the brand\u2019s commitment to communication and connectivity. The vibrant magenta hue in the new logo evokes a positive and youthful vibe. The consistent forward slanted angle throughout the logo symbolizes itel\u2019s future focus to empower and support communities through its products and services it offers.<\/p>\r\n
Founded 16 years ago, itel has remained steadfast in its commitment to understanding the unique needs of users and using technological advancements to provide smart life technology products. Evolving from a mobile phone brand into a comprehensive \"smart life\" brand, itel has given rise to a diverse brand ecosystem that caters to various consumer needs. Now, itel is offering a diverse range of products that includes smartphones, accessories, personal care products and home appliances, aiming to provide eco-system service help customers in emerging markets engage a better life.<\/p>\r\n
Today, itel continues to hold its prominent position in the industry, including being ranked as the Global No.1 in feature phone category and the Global No.1 smartphone brand under $75, according to IDC sales data in 2023Q2. \u201cInnovation is not about changing for the sake of change. It's about evolving to meet the ever-evolving needs of our consumers. itel\u2019s rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets.<\/p>","img":"\/assets\/img\/brand\/press\/itel_2_Logos_White_News_Wide_Banner_3_.jpg","link":"http:\/\/www.itel-life.com\/tr\/products\/brand\/press-room\/view\/212\/"},{"uid":213,"pid":1044,"title":"itel Geared to Rattle Entry-level Markets Launching Revolutionizing Smartphone itel A70","description":"","image":0,"country":"GLOBAL","created":"Nov 01,2023","content":"
itel, a reliable smart life brand, is proud to announce the arrival of its highly-anticipated smartphone the itel A70. This groundbreaking device sets a new standard for entry-level smartphones, combining remarkable technological advancements with a high cost efficiency, catering specifically to users in emerging markets.<\/p>\r\n
The itel A70 comes with a range of impressive features. With a key focus on affordability, high performance, and exceptional user experiences, itel is once again delivering on its commitment to providing reliable products to all.<\/p>\r\n
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One of the standout features is the massive storage up to 256GB ROM, capable of storing up to 40,000 photos. Additionally, the up to 4+8GB extended RAM enhances the phone's performance, reducing app startup times by an impressive 60% and making multitasking smoother and more efficient.<\/p>\r\n
The most key highlight of this new model is its super clear 6.6\" HD+ big screen with Dynamic Bar technology. This innovative display not only offers a thin-edge, 90% screen-to-body ratio for large immersive visuals, but also enables users to have quick access to essential information like battery status, incoming calls, and unlocking status without opening apps, which is truly a leap forward experience for entry-level smartphone users.<\/p>\r\n
For photography enthusiasts, itel A70 features a 13MP Super HDR Camera that excels in capturing moments even in challenging backlight conditions. The camera\u2019s automatic multi-scene identification enhances highlight suppression, resulting in clearer and more vibrant backlight photos. The 8MP AI Portrait Selfie camera with soft front flashlight and AI beauty ensures stunning selfies every time.<\/p>\r\n
With a 5000mAh Big Battery and Type-C connectivity, itel A70 offers extended usage, making it perfect for those who need their phones to keep up with their busy lives. Powered by an advanced octa-core processor, it can ensure fluid navigation through various apps for daily use. The device runs on the new OS 13 system, offering a smooth operating experience. The Smart Link+ technology reduces latency by 20%, enhancing signal stability and automatic network repair in areas with poor connectivity.<\/p>\r\n
itel\u2019s approach to independent production has significantly reduced the cost of production, supply, and R&D of smart technology. By passing on these cost benefits to consumers, itel A70 offers an exceptional smartphone experience at a basic price. This is a testament to itel\u2019s dedication to making advanced technology accessible to all.<\/p>","img":null,"link":"http:\/\/www.itel-life.com\/tr\/products\/brand\/press-room\/view\/213\/"},{"uid":211,"pid":1044,"title":"itel First to Launch Android 14 (Go edition) Smartphones for Emerging Markets","description":"","image":1,"country":"China","created":"Oct 05,2023","content":"
itel, the global leading smart life brand committed to providing affordable and good quality consumer electronic products, is excited to announce a first launch of its P55T smartphone based on the Android 14 (Go edition) operating system.<\/p>\r\n\r\n
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In collaboration with Google and UNISOC, the new itel P55T aims to deliver a 64-bit optimized user experience with the latest Android (Go edition) software features to users in emerging markets across Africa and South-east Asia.<\/p>\r\n
Using Android 14 (Go edition), itel P55T smartphone users will have access to a wide range of Google services and apps optimized for affordable devices. With applications designed to consume fewer resources, making them ideal for devices with limited storage and processing power. In addition to better performance, P55T users also gain new Android 14 features like Health Connect and Android QR scanner with UPI support.<\/p>\r\n
This launch represents a significant milestone for itel in delivering cutting-edge mobile experiences to emerging market users. By combining itel's affordability and the latest version of Android (Go edition) software, users can expect a superior smartphone experience without compromising on performance or functionality.<\/p>","img":"\/user_upload\/20230928-161901.jpg","link":"http:\/\/www.itel-life.com\/tr\/products\/brand\/press-room\/view\/211\/"},{"uid":210,"pid":1044,"title":"itel to Unveil Flagship Smartphone S23+ : Curved Screen Elegance and Exceptional Performance","description":"","image":1,"country":"","created":"Sep 20,2023","content":"
itel, the global leading smart life brand committed to providing affordable and good quality consumer electronic products, announced the imminent arrival of its flagship curved screen smartphone, the itel S23+. itel S23+ is poised to revolutionize the smartphone experience with its cutting-edge technology and innovative features, all within an incredible price range. <\/p>\r\n
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Experience of Future of Visual Brilliance with a Mesmerizing Curved Display<\/strong><\/strong><\/p>\r\n Central to the itel S23+ is its remarkable 6.78-inch big FHD+ AMOLED curved screen, which takes visual excellence to new heights. The screen's 59-degree curvature creates a mesmerizing visual experience that wraps around the edges, immersing users into their content. Boasting an impressive 93% ultra-high screen-to-body ratio, this curved screen provides immersive views that captivates the senses.<\/p>\r\n The 99% DCI-P3 color saturation, an improvement of 12% over its predecessor, ensures that colors are vibrant, accurate, and true-to-life. The contrast ratio, reaching up to an astonishing 400000:1, significantly surpasses its predecessor's 1500:1, delivering exceptional clarity and vividness, even in challenging lighting conditions. This, combined with a high resolution of 1080x2400, delivers dynamic clarity and colorful details. <\/p>\r\n Furthermore, the incorporation of in-display fingerprint technology adds to both convenience and security, while Corning Gorilla Glass 5 provides a superior touch experience and safeguards against accidental drops.<\/p>\r\n\r\n Seamless AI Assistant: Aivana GPT Integration <\/strong><\/strong><\/p>\r\n Carrying on itel OS13 system, itel S23+ will be upgraded to seamlessly integrate with the Aivana GPT voice assistant, offering automate support for voice-operated phone calls, WhatsApp, music, SMS, weather, map navigation, alarm clock, search, translation, phone settings, and more, to help you perform tasks quickly and easily using voice commands, saving you time and effort.<\/p>\r\n What\u2019s more, itel 23+ is the first itel smartphone coming with dynamic bar, making it more convenient and seamless than ever to access crucial notifications such as battery status, incoming calls, reminders, and unlock status.<\/p>\r\n\r\n Unmatched Performance Combined with Ample Storage<\/strong><\/strong> and Big Battery<\/strong><\/strong><\/p>\r\n itel S23+ redefines storage capabilities with up to 16GB of RAM and a substantial 256GB of internal storage. Its innovative Extended RAM technology leverages an additional 8GB from ROM, enabling smooth transitions between as many as 20 background apps. This guarantees seamless and efficient multitasking, even during resource-intensive activities.<\/p>\r\n Equipped with an 18W Fast Charge and a powerful 5000mAh battery, itel S23+ ensures a long-lasting standby time and quick power replenishment. With a full charge achievable in just 2 hours, users can stay connected without interruption.<\/p>\r\n\r\n Enhanced Photography Excellence<\/strong><\/strong> to Capture Cherished<\/strong><\/strong> Moments <\/strong><\/strong><\/p>\r\n The camera system features a 32MP AI Selfie lens accompanied by a remarkable 50MP Portrait Camera to capture moments in exquisite detail. With an F1.6 large aperture, the camera maximizes light intake, resulting in clear and vibrant photos even in low-light conditions. The revolutionary Eye Tracking mode guarantees that no moment goes unnoticed, facilitating the capture of impeccable portraits. Moreover, the Portrait Lite feature takes your portrait photography to new heights, by offering a suite of personalized options to meticulously enhance every aspect of your photo, from skin tone to facial features and face shape.<\/p>\r\n\r\n itel\u2019s commitment to customer satisfaction is evident in itel S23+'s offerings. The device comes with an impressive 36-month warranty and 6-month free screen replacement in Africa, underscoring itel's confidence in the product's durability and branding services. <\/p>\r\n The launch of the itel S23+ exemplifies itel's unwavering dedication to R&D, as well as its commitment to meeting the evolving needs of consumers in emerging markets. As itel\u2019s first premium curved screen smartphone, S23+ marks an exciting milestone in the pursuit of pushing technological boundaries, enhancing user satisfaction and bringing innovation to a wider range of users.<\/p>","img":"\/user_upload\/20230927-171000.jpg","link":"http:\/\/www.itel-life.com\/tr\/products\/brand\/press-room\/view\/210\/"},{"uid":208,"pid":1044,"title":"itel Sweeps Three Major Awards at Titans of Technology Awards 2023","description":"","image":1,"country":"Nigeria","created":"Jul 24,2023","content":" Lagos, Nigeria \u2013 July 24, 2023 \u2013 itel, the leading global mobile phone brand, has once again demonstrated its prowess in the technology industry by bagging three prestigious awards at the highly acclaimed Titans of Technology Awards 2023. The event, held at the luxurious Lagos Oriental Hotel in Lagos, Nigeria, on the 21st of July, brought together industry leaders, innovators, and game-changers to recognize and celebrate the outstanding contributions to the technology landscape.<\/p>\r\n\r\n The awards ceremony proved to be a triumphant occasion for itel, as the brand was honored with three coveted accolades. itel was bestowed with the \u201cBest Budget-Friendly Smartphone Brand of the Year\u201d award, a testament to the brand\u2019s commitment to providing innovative yet affordable smartphones to consumers worldwide. This recognition reinforces itel\u2019s unwavering dedication to empowering people from all walks of life with cutting-edge mobile technology.<\/p>\r\n\r\n Moreover, itel\u2019s ground-breaking device, the itel P40, received the esteemed \u201cBest Battery Smartphone of the Year\u201d award. This accolade recognizes itel\u2019s pursuit of excellence in smartphone engineering, offering customers remarkable battery life, seamless performance, and an unparalleled user experience.<\/p>\r\n\r\n The crowning moment of the evening was when Oke Umurhohwo, itel\u2019s Marketing Manager for West Africa Region 1, was honoured with the \u201cMost Innovative Marketing Manager of the Year\u201d award. This prestigious title reflected Oke\u2019s dynamic leadership, strategic vision, and ground-breaking marketing campaigns that have effectively engaged itel\u2019s diverse customer base across the region.<\/p>\r\n\r\n Upon receiving the awards, Oke Umurhohwo expressed his delight and gratitude, saying, \u201cWe are truly humbled and honored to receive these prestigious awards at the Titans of Technology event. For itel, it has always been about making cutting-edge technology accessible to everyone, and these awards reaffirm that our efforts are making a meaningful impact on people\u2019s lives. I want to thank our dedicated team and loyal customers for their unwavering support in making itel the success it is today.\u201d<\/p>\r\n\r\n Over the years, itel has cemented its position as a trailblazer in the mobile phone industry, continuously pushing the boundaries of innovation and providing feature-rich smartphones at unbeatable prices. The brand\u2019s commitment to delivering superior products and services has earned it a strong and loyal customer base, making it a dominant force in the global market.<\/p>\r\n
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