itel Lights Up Campuses Across Nigeria with “City Vibes Only” Activation in Partnership with Google and Airtel
itel, in collaboration with Google and Airtel, brought electrifying energy to Nigerian campuses with its City Vibes Only activation, a thrilling campus tour celebrating the highly sought-after itel City 100 smartphone.
The City Vibes Only event, designed to promote the City 100’s innovative features and connect with Gen Z users, made its mark at three major Nigerian universities — Olusegun Agagu University of Science and Technology on June 13th, Kaduna State University on June 17th, and Bayero University Kano on June 20th. Each campus was lit with excitement as over 5,000 enthusiastic students attended, ready to experience the fun, innovation, and connectivity that itel and the City 100 Smartphone represents.
The events were packed with electrifying dance battles, soulful singing competitions, graffiti wall painting and adrenaline-pumping games, where students competed head-to-head for a chance to win mouthwatering prizes. Winners in all categories walked away with incredible rewards, including ₦100,000 cash, the coveted City 100 smartphone, BudsFit 5 wireless earbuds, and O20 smartwatches.
The students didn’t hold back their excitement, showering itel with applause for bringing such unforgettable vibes to their campuses. Beyond entertainment, the event served as a powerful platform to showcase the City 100’s cutting-edge AI features, stylish design, and seamless user experience — making it the perfect device for young, vibrant Nigerians.
Additionally, three campus ambassadors were selected from each university to serve as itel campus dealers, empowering them with tools, training, and opportunities to represent and promote the itel brand within their schools.