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About Us

Established over 10 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products.

70

COUNTRIES

15,000,000

WORLD’S LARGEST PRODUCT TEAM

15,00

SERVICE CENTERS

Our Vision

To be a reliable smart life brand favored by the families in emerging markets worldwide.

Mission

Aims to provide democratises technology electronic product and lifestyle product which allow consumer to enjoy a better life.

History of itel

Cooperated with famous operator Airtel

2013

First batch of itel VIP stores were set up in Mali, Rwanda, and Nigeria

2014

Entered Bangladesh market

2015

Cracked the India market

2016

Entered Vietnam market

2016

Annual sales volume reached 50 Million

2016

The 51st Africa’s most-admired brand

2016

itel global footprint expanded to around 50 emerging countries

2017

Annual sales volume reached 77+ Million

2017

The 25th Africa’s most- admired brand

2017

Entered Russia and Philippines market

2018

Launched itel Home Appliances and Accessories Products

2019

Entered Pakistan market

2019

Enter Myanmar, Indonesia and Thailand market

2020

First batch of itel Home stores were set up in Nigeria and Kenya

2021

Launched itel Laptop and Electrics Products

2021

The 15th Africa's most-admired brand

2022
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013